Ximalaya FM is now China’s most popular professional platform for podcasting and audio-sharing. With the motto ‘Anytime, anywhere, listening to anything I like (随时随地，听我想听)’.
Paid digital content services have gained popularity among Chinese consumers in the past few years. In 2020, the market’s value is expected to grow to 23.5 billion RMB, showing the industry is one of the country’s fastest growing. Ximalaya FM, as the leader in the field, is able to attract consumers with different interests and purchasing power from different geographical locations.
The consumption of audio content can nearly be compatible in all everyday life scenarios: consumers can listen before they sleep, during work breaktimes, while dining, while driving or while waiting for someone, etc. It is observed that usage peak times range from 8am to 1pm and from 9pm to 10pm, which are usually the most relaxed hours in one’s daily life. During these times, the users tend to relax their mind by listening to audio contents. This observation shows the platform has a strong integration with its users’ daily life, and is likely to leave a deep impression on its audience, making it a perfect venue for online marketing.
I and GoOpportunity can help you with all your podcast / Ximalaya FM needs.
Get your podcast listed on Ximalaya FM.
Set up an advertising plan for your podcast to get more downloads/listens.